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Privacy policy

Privacy Policy

Magnifiscent Online Pty Ltd trading as Axentra Innovations
Effective: 26 March 2026

1. Introduction

Magnifiscent Online Pty Ltd, trading as Axentra Innovations ("we", "us", "our"), is committed to protecting the privacy of our customers, users, and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, services, or products, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Full name and contact details (email address, phone number, postal address)
  • Account login credentials
  • Billing and payment information
  • Communications and correspondence you send us
  • Any other information you choose to provide

2.2 Information Collected Automatically

When you use our website or services, we may automatically collect:

  • IP address and device identifiers
  • Browser type and version
  • Pages visited and time spent on our site
  • Referring website addresses
  • Cookie and tracking data (see Section 7)

3. How We Use Your Information

We use personal information for the following purposes:

  • To provide, operate, and improve our products and services
  • To process transactions and send related information, including confirmations and invoices
  • To respond to enquiries, comments, and requests for customer support
  • To send marketing and promotional communications (where you have opted in)
  • To comply with legal obligations and enforce our terms
  • To detect, investigate, and prevent fraudulent or unauthorised activity
  • To analyse usage trends and improve user experience

4. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Service providers who assist us in operating our website and delivering services (e.g. payment processors, hosting providers, analytics platforms), subject to confidentiality obligations
  • Professional advisors such as lawyers, accountants, and auditors
  • Government authorities or law enforcement where required by law
  • Successors in the event of a business merger, acquisition, or sale of assets

Where we share data with overseas recipients, we take reasonable steps to ensure those parties handle your information in a manner consistent with the Australian Privacy Principles.

5. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include encrypted data transmission (SSL/TLS), restricted staff access, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong passwords and keep your login credentials confidential.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When personal information is no longer needed, we take reasonable steps to securely destroy or de-identify it.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us understand how you use our site and improve performance.

You may configure your browser to refuse cookies or alert you when cookies are being sent. Please note that some features of our website may not function properly if cookies are disabled.

8. Access & Correction

You have the right to request access to the personal information we hold about you, and to request corrections if the information is inaccurate, out of date, incomplete, or misleading.

To make a request, please contact us using the details in Section 10. We will respond within a reasonable timeframe and in accordance with the Privacy Act 1988 (Cth). We may require you to verify your identity before processing your request.

9. Complaints

If you believe we have breached your privacy or failed to comply with the Australian Privacy Principles, please contact us in the first instance so we can attempt to resolve your concern.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Contact Us

For any privacy-related enquiries, requests, or complaints, please contact us:

Magnifiscent Online Pty Ltd
Trading as Axentra Innovations
Email: sales@magnifiscentonline.com.au
Phone: 08 8911 0959
Website: magnifiscentonline.com.au
Australia

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a revised effective date. We encourage you to review this policy periodically.

Last updated: 26 March 2026